Should My Aspiring Influencer Friend Stop Using Me for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our bond has turned into me serving as her free crew. She could easily employ someone if she wanted professional shots. When I brought up my unease about the situation, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her create material.

I’m grateful that Marielle has helped me with my design career, but I resist our connection to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to experience it without being recorded, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I love shooting content. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that aesthetic of informal, self-made content creation.

Content creation is my version of engaging with life: noticing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my way of offering access, giving her a chance to experience behind-the-scenes moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I understand not everyone likes being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but companions support one another in small ways. I thought filming a short video here or there would be fun for Beth. Creativity thrives in partnership, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I document our time together.

I cherish Beth’s friendship deeply and want to avoid content creation to come between us. I’m willing to compromise: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it’s about expressing my perspective while still considering hers. Obviously content creation is not a substitute for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it's her job, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real experiences, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Both seem confused as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Cindy Fleming
Cindy Fleming

A tech journalist and innovation strategist with over a decade of experience covering digital trends and startup ecosystems.